Subleasing Your Apartment

Subleasing Your Apartment
Writing a Good Sublet AdBy Jennifer Lai, About.com
See More About:sublettingapartment adsapartment listings
Generate interest in your available sublet by writing a catchy, easy-to-read apartment listing.
Online Apartment ListingsIf you're posting your sublet ad online, follow these guidelines: Keep sentences short. Computer screens are not designed for long sentences. Eyes start to wonder, and the brain has a difficult time processing the information. Bullet-point apartment attributes. Instead of phrasing in a sentence that your apartment has two bedrooms, a balcony, doorman, etc., list these out with bullet points. Try to avoid writing paragraphs as much as possible. They're very difficult to read and process. Include photographs. Photographs not only give the eye something to rest on when staring at a computer screen, but they help sell your apartment. Remember, a picture is worth a thousand words. Make your contact information easy to find. Don't bury your email address or phone number in a paragraph. Separate all contact info into its own paragraph, preferably at the end and beginning. Use all-caps sparingly. On the computer, sentences and phrases that are written all in capital letters make the reader feel like they're being shouted at—not a feeling you want them to have. Paper FlyersFollow these guidelines for paper flyers: Type out the flyer. Don't hand-write your apartment flyer. A typewritten flyer is easier to read and makes you look more professional. Bullet-point key apartment attributes in large font. List out main attributes and make it easy enough to read from a foot or two away. Since reading a flyer is easier than reading a computer screen, you can write longer sentences and paragraphs. Use the largest font for the rent amount, the number of bedrooms and the available date. These are the most important parts of your ad, and should be the first things people see. Add tear-off tabs. Include tabs at the bottom of the flyer with your contact info for people to tear off and take with them. I recommend including your name, phone number and a short phrase, such as "vacant apt." I've ripped off so many tabs before only to forget what they're for and throw them out. Print on color paper. If you can afford to buy a small packet of pastel-colored paper, go for it! This will definitely make your ad stand out among the other flyers.
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